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5 Comments to “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”

1. 

   Elizabeth Levy says:

   July 25, 2010 at 12:07 pm

   Review for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
   Rating:
   Reading this book becomes addictive. Like small chocolates or fresh, hand-picked berries, there is something satisfying in every bite. Each one of the 106 concise, funny, insightful chapters begins with a relevant quote from some famous poet, philosopher, comedian or author, follows with a meaty discussion of the do’s and don’ts of the subject, and ends with a list of action items or next steps. There’s no fluff in this book whatsoever; it is straight to the point, and filled with the kind of guidance only a seasoned executive could have acquired. I highly recommend it.

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   Dave Kinnear says:

   July 25, 2010 at 12:17 pm

   Review for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
   Rating:
   At the time of this writing, John Bradley Jackson is the Director of the Center for Entrepreneurship at California State University in Fullerton (CSUF). I have had the pleasure of working with him and his students at the center; a wonderful experience.

   Jackson writes in a conversational style that is easy to read and to understand. His grasp of the need for focused marketing along with his up to date knowledge of how technology has changed our ability to market, will be invaluable to both new and experienced marketers. The layout of the book is also simple, comprising some 106 short chapters, some but one page, making it easy to read in “spurts” if you must and also making it easy to get back to information you want to review.

   Perhaps the most compelling reason to appreciate this book is Jackson’s insistence on marketing with integrity and focusing on the customers. As a long time sales and marketing manager for high technology companies, I can speak firsthand about the need to always have the customer’s best interests at heart and to market/sell with integrity. The short term gains by over selling, or misrepresenting products will be greatly outweighed in damage to your personal credibility, company brand and product reputation. Throughout the book, Jackson makes the call for aggressive niche marketing with the utmost attention to integrity.

   The reader will pick up many valuable, time saving “tips” for their marketing projects including, but not limited to, learning: what viral marketing methods are most effective; what direct mail might still be able to accomplish in lead generation; concepts on website optimization; how to retaining top sales talent; what to do about choosing a PR firm; some new ideas on utilizing social media; and even learn about some ways to use “outdoor” advertising.
   
   First, Best or Different is well worth reading, not only for the target audience of the entrepreneur, but for established marketing personnel as well.

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   Nancy A. Merlino says:

   July 25, 2010 at 1:03 pm

   Review for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
   Rating:
   I had great success using this book for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.
   
   Prof. Nancy Merlino
   
   Food Marketing and Agribusiness Department, Program Director
   
   Western Collegiate Food Marketing Competition, Chair
   
   California State Polytechnic University, Pomona

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   Soccer Fan says:

   July 25, 2010 at 1:24 pm

   Review for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
   Rating:
   First,Best, or Different is a great read and resource for business professionals for all size companies. Bite Size, easy to digest chapters and thoughts make this Book an easy to use Tool. This book is a tremendous value-add to the portfolios of not only first-time entrepenuers but those sales and marketing professionals who want to achieve differentation for their products as entreprenuers within established companies.

   Read, Enjoy, and Apply the real world examples.

   Dennis Lyftogt, Sales, Consulting, & Marketing Veteran

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   Barbara J. Samara says:

   July 25, 2010 at 2:15 pm

   Review for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
   Rating:
   John flushes out the cobwebs from stodgey, corporate business paradigms (like the “4 P’s of Marketing”) by using 21st century strategies that entreprenuers can use, particularly the “4 C’s of marketing.”

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